DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.

With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DESIGN THAT FINDS BEAUTY IN PURPOSE.
CRAFTSMANSHIP THAT CELEBRATES THE UNSEEN.
CULTURE THAT TRANSCENDS CONVENTION.

Below is a small snapshot of the styles we carry. Come have a look in store for our full range.