What began as a memo… on an order form has developed into the slogan for the most headstrong Belgian brand of spectacles: ‘theo loves you’. To this very day the motto connects everything theo does, every decision, every collection. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of theo.
Why? Well, simple: because they wanted to offer their clients something other than the mainstream glasses that were selling at the time. So, in 1989, the first theo glasses became a fact. And they were groundbreaking. With every following collection, it became increasingly easier to reach the consumer. Today, more than 20 years later, theo is sold in selected stores across 50 countries… and theo loves them all!
Below is a small snapshot of the styles we carry. Come have a look in store for our full range.
Today I had my eyes tested at Eyes of Claremont. To be quite honest I thought I’d booked at another optometrist! My mistake turned out to be an absolute blessing. At the store when I fessed up, Damon and James were very gracious and because of their reaction I decided to continue with the test. Caroline was very thorough with the testing and her manner was professional and friendly. The magic happened when I asked the boys to pick out some frames. The first pair was nice but a touch conservative - the second pair were completely perfect; fun, different and exactly what I was after! The whole experience brightened my day and I can’t wait until my specs are ready to collect! Thank you Eyes of Claremont xx